Content
Articles and resources in the Content category. A full list of categories is also available.
Which images need descriptive text?
Article posted 30th November 2022 in Accessibility and Content
Image alt text is extremely important to many users, but how do we know which images should be described, and which shouldn’t?
Here, here, and here
Article posted 10th August 2022 in Accessibility, Content and Design
Every now and again I read an article that links to multiple places, and each link is a separate word in a short phrase. I’m not a fan.
Hero images – pros and cons
Resource posted 25th November 2019 in Content
Hero images are those big images at the top of a blog post. They have some compelling benefits, but there are some things to consider.
Why you need a privacy policy
Resource posted 22nd September 2016 in Content
A privacy policy lets your visitors know that you care about their privacy. If you collect their data in any way you’re obliged to tell them.
Website updates and avoiding content loss
Resource posted 23rd August 2015 in Content and Website admin
Between your web designer starting work on a new feature and it going live, any changes you make to your website could be lost. Here’s how to avoid th
Edit your blog posts off-line
Resource posted 2nd July 2015 in Content and Website admin
There are many advantages to writing your blog posts on a dedicated writing app and not directly on your website.
Website video
Resource posted 1st June 2015 in Content
Using video on your website is a powerful way to engage your visitors. Here’s how planning and shooting the video for my website went.
Bookmark icons
Resource posted 28th May 2015 in Content, Meta-data and Search
Your website has lots going on behind the scenes, and one of those things should be a series of bookmark icons!
Giving social media the right information
Resource posted 18th May 2015 in Content, Marketing, Meta-data and Search
Put some text in a box. Writing a post on social media used to be so easy. These days, when you enter an address into that box some extra things happe
Displaying an email address on your website
Resource posted 5th March 2015 in Content, Email and Website admin
Putting your email address on your website turns out to be surprisingly complicated issue. Read on to find out why!
Image cropping
Resource posted 7th April 2014 in Content
Uploading an image to your website isn’t without its pitfalls. Formatting images is often a combination of preparation and your CMS’s wizardry.
Why I changed my baseline
Resource posted 6th March 2014 in Accessibility and Content
Every site I build is now mobile friendly and allows the editing of all content by default. This is for a few very good reasons.
Page titles
Resource posted 31st January 2014 in Content, Meta-data and Search
A page title is generally held to be one of the most important things on a web page for being found on search engines like Google.
How to write a link using Markdown
Resource posted 4th November 2013 in Content and Markdown
It’s all very well knowing the principles behind writing a link, but how do you actually write a one in your blog or other webpage?
What you see isn’t what you get
Resource posted 30th August 2013 in Content
On the web, what you see isn’t always what you get. This is why it’s so important to keep your focus on content, rather than how your website will loo
How headings work
Resource posted 30th August 2013 in Content
Headings break groups of paragraphs down into manageable and readable sections, which makes them easy to read. But are you using them correctly?
What is Markdown?
Resource posted 24th August 2013 in Content and Markdown
Markdown is a way of writing a document, but what’s so special about it? And what actually is it?
Markdown cheatsheet
Resource posted 15th August 2013 in Content and Markdown
Markdown is a brilliant way to write content for the web. Here’s a quick overview of the most commonly used Markdown, for your reference.
Do I need a CMS?
Resource posted 20th November 2012 in Content
A CMS (Content Management System) allows you to take control of the content on your website. Sounds like a no-brainer, but is it really the best optio
Calls to action
Resource posted 3rd November 2012 in Content
It’s no good hoping your visitors will guess what you want them to do. Let them know and you’ll see a massive difference in your website’s usefulness!
Links make the web go round
Resource posted 9th September 2012 in Content
Links are the founding principle on which the world wide web is based, but are you using them correctly?
Making the most of your blog posts
Resource posted 3rd September 2012 in Content and Marketing
Make the most of your blog posts! An article covering the various things there are to think about before writing and publishing your blog post.
Image alt text
Resource posted 28th August 2012 in Accessibility and Content
Useful ‘alt’ text on images will not only keep your visitors happy but has happy knock-on effect on your search engine ranking.
Like? Follow? No thanks!
Resource posted 24th August 2012 in Content and Marketing
This article will give you a valuable insight into the pros and cons of having social media buttons on your website.
Page descriptions
Resource posted 21st May 2012 in Content, Meta-data and Search
Each page of your website should have its own description that will be picked up by search engines and presented to the person who’s searching. In thi
Writing your website
Resource posted 20th November 2011 in Content
Writing the copy for your site is probably one of the most important jobs you’ll carry out for your website.
Keywords
Resource posted 14th August 2011 in Content and Search
One type of optimisation that you yourself can make for search is a well thought out keyword strategy.