Meta data is website content that isn’t displayed on a webpage; data that is hidden away behind the scenes.
It includes things like:
- Page descriptions
- Page titles
- Social media ‘cards’ and ‘open graph’ information
- Bookmark icons
It’s stuff that’s not helpful to your people who are looking at your webpage, but very useful when your website is ‘scanned’ by search engines, social networks and other non-human visitors.