Google history and your ranking

If you’re using Google to see how your ranking is coming along with your keywords you may be coming up a rather large obstacle.

Google is always trying to give you the search results you want, which is great, but one of the ways they do this is by saving your search history. It figures that the things you search for more should rank higher, so it adds your search frequency to the rest of the factors it uses to decide how relevant a website is to you.

This can get in the way if you’re trying out the keywords you’ve chosen use on your website as you’ll not be getting a real world view of how you’re doing, rather a result based on all of the other times you’ve checked how you’re faring. So don’t crack open the champers just yet, when you discover you’re top of the search results… it may just be your computer’s search results.

Sign in to your Google account if you aren’t already and head to https://google.com/history and click the big blue ‘Remove all Web History’ button. To make things permanent, if your history is on, click ‘Pause’ and it’ll stop recording your history until you go back in and ‘Resume’.

Remember that even if you sign out of your Google account, your browser will continue to store your search history on a cookie which it will then update its history with when you log back in. So make sure you clear your cookies before checking how your site’s keywords are coming along.

Posted in Search

Back to resources

Never miss a resource

Do you have a website? Not the technical type? Join to receive free tips, useful to anyone looking to get the most out of their website.

Your email won’t be passed to any third parties or used in any way that won’t be of benefit to you. Also, you can unsubscribe at any time.

More resources

Here are a couple more resources for you to enjoy. If that's not enough, have a look at the full list.

  1. Hero images – pros and cons

    Hero images are those big images at the top of a blog post. They have some compelling benefits, but there are some things to consider.

  2. Why you need a privacy policy

    A privacy policy lets your visitors know that you care about their privacy. If you collect their data in any way you’re obliged to tell them.